Search Engine Optimization. In a nutshell it is the process of optimising your website so that you appear as high as possible on the first page in a search engines results. Just like Google. 75% of users never scroll past the first page of search results and 70-80% of users ignore the paid ads at the top, focusing on the organic results. So how do I get to the top? Taking Google as an example considering they own 65-70% of the search engine market share. Google wants to provide the best possible experience for their users, people who search for something online.
What you may not know is Google now understands that the majority of their users are now using mobile to search the Internet. As a result they score websites who do not provide mobile optimization with a negative score. This is because the last thing they want to do is frustrate their users by providing them with a website that the user cannot view properly on their mobile. All our website designs and development come mobile optimised as standard.
Will SEO change in 2017?
Google RankBrain was released late last year, and opened the door to the possibility of algorithmic machine learning. The extension of Google Hummingbird functions as a way to gradually learn more about how users phrase conversational queries—and updates its algorithms automatically accordingly. We haven’t seen another update like it since, we might be overdue one. Google will probably start releasing more machine learning updates as the years go on, starting 2017. We're always on the lookout for Googles latest developments so you don't need to be.
We've figured, it all comes down to user experience. That’s the key for 2017. You need to think of the user and not the search engine. Your website needs to be quick, easy to navigate, and packed with useful information that will make your user stay that while longer. This is where content marketing will really matter. Content is king, but we’ll save that for another day.